20211104 Monthly NMM Marketing and Sales
Datum:
Agenda
- Current status of redeemed licenses (high level)
- News from manufacturers and FarmFacts
- Dealer activation
→ Supporting (personnel and information) by annual kick-off events / conversations between manufacturers and dealers. Working together to get dealers excited about NMM to bring manufacturers licenses to market. - Joint annual calendar with planned events.
→ FarmFacts supports events and is happy to provide staff, know-how and additional information - Joint annual calendar with specific use cases and actions and offers
→ Establishment of a joint marketing and action plan on NMM in general as well as action plans with the individual manufacturers in particular. - Specific needs of manufacturers
Result
Dealers activities:
AGCO - yes, good idea, but internal processes are to clearify first
Rauch - training for the sales people can help here, online meeting are welcome, 3 or 4 for German group and 1 oe 2 for International group. Both, how the software works and give arguments for the sale are important
Pöttinger - more or less same as Rauch, but see it more as one topic
Kuhn - good idea, but they have to doublecheck with the strategy people
Lemken - online meeting prefered, F2F are helpful as well
Krone - showing features to the marketing department will help
Summary: Feature trainings are welcome, dealer talks can follow → series of online trinings?
Calender - the group need an example how it can look like
Use cases topic - to show the complete story sounds good